Impact-Site-Verification: b51cb698-748a-4d9e-be66-094ce2598161
Business-to-Business networking is unlike general business marketing, where a salesperson may be seeking referrals or leads from others, businesses or individuals, for consumer sales.
B2B networking activity focuses on establishing relationships with other businesses for either collaborative marketing, business-to-business sales/leads, add-on sales opportunities and more.
B2B Networking Today is about business-to-business relationships and the B2B ecosystem.