Monthly Archives: August 2015

Startup Business–A Challenging Endeavor

Business Networking – A Necessity

August 31, 2015 – New York, NY

When an entrepreneur decides to set up his business, he is faced by a whole lot of questions which he has no experience of answering. Everything is new at this point. You begin to create a completely different perspective of the world around you. There are of course a lot of risks involved so you are afraid of doing anything wrong as you are uncertain about your future.

This obliges companies to form a network, the first thing they do. In forming a network you establish important momentum and further help you in forming healthy relationships with your preferred choice of alliances that will mutually benefit you and your partner. Constant communication with the target industry and having a powerful presence in its entrepreneurial ecosystem helps it gain a productive

The answer to all these problems comes in networking. Let’s say there is a person who has to start something novel and he does not possess all the skills and the resources required. What will he do? For services, he will enlist help of anyone else to do his work for him and in return he will pay him a small fee or do something in return, similarly for resources; he will find sponsors who can finance his project.

Organizations work in exactly the same way. When a business starts, it does not have the relevant expertise or material resources required to perform all its functions efficiently, therefore it becomes vital for its survival to seek help from the best sources around. And by best sources, we mean the most cost friendly one.

This obliges companies to form a network, the first thing they do. In forming a network you establish important alliances that will mutually benefit you and your partner. Constant communication with the target industry and having powerful presence in its entrepreneurial ecosystem helps it gain a productive momentum and further help you in forming healthy relationships with your preferred choice of allies.

WinWinUSA. realizes that with all the challenges a startup faces, it can use all the help available. Engaging with a business community is an important step. WinWinUSA understands how businesses, especially startups, can benefit by working collaboratively together, which is a fundamental reason why they created their business social network.

Through a B2B platform, the startup businesses are able to follow progress of previous likewise businesses and learn how they have managed to have continuous growth. They can directly take help from expertise of various players of this sector provided that they also have to offer something back in return.

Being in front of all the corporate world, it can showcase its development and interest prospective corporate clients and if they are showing tremendous potential then some big names can also approach them, and with big names comes a plethora of quality benefits along with a marketing boom when the business has associated itself with a well reputed name of the corporate world.

Bottom line is that starting up a business is a very tough job. For a man alone, it is nearly an impossible job especially if you are planning to have a broad clientele. You need expertise, you need resources, you need services, but the good thing is that among the large number of presences on a B2B platform, you are bound to find companies that have exactly what you need and whom you can easily barter for services. So this almost impossible job becomes easier, you just need to have a good acumen and a knack for healthy communication.

You may read about WinWinUSA’s CEO’s perspective in his article on their blog.

Startup Business – A Challenging Endeavor

Image courtesy of WinWinUSA


7 Business Events Any Business Can Host

If Your Business is not Hosting Events, It’s Missing Opportunities!

WinWinUSA.com connects all businesses, nongovernmental organizations and community businesses to an online business network. Think of it as a social networking site for businesses, where businesses can share information about their companies. Through your posts you can tell the world what work your business has been doing. Other businesses that will now be better aware of the things that you do, could offer you to do tasks at which you specialize. Hence new networks will provide new business opportunities. WinWinUSA.com aims at creating an environment where everyone involved benefits which eventually leads to a prosperous development of the overall economy.

To get the most out of business social network, hosting business events is an ideal way. With WinWinUSA.com your business network is larger than ever before. When an individual business creates an event to invite people from other businesses it engages in a process of wide social networking which can provide them immense opportunities of business partnership and expansion.

Business events do not necessarily have to be boring meetings with a discussion on points displayed on a Powerpoint. They can happen in a more cordial and lively environment where innovation is encouraged and new bonds are sealed.

Some of the business events that can be organized are as following:

1. Business dinners: entice your potential business clients with an appetizing dinner menu. While they wait in anticipation of the food, you can also feed them some great business ideas or new plans in which they can contribute

2. Golf tournaments: Leave your coats and ties to the offices and get on the field. Host a friendly golf tournament, to get to know your business friends better and pitch in a business deal in which they would be interested too.

3. Product/service launches: New products and services should be launched with a bang. Everyone in the industry should be aware. What can be perfect then being able to invite all major businesses in your network to the launch? Through WinWinUSA.com you can host such as event and can send invites to all members of your business network

4. Networking events: The capital that most big companies have is difficult to compete with. Networking with other companies is thus essential to increase opportunities of coordination that can be utilized for better market performance. Even big companies need to establish networks to get involved in bigger projects.

5. Seminars: Have a lively discussion, share some information and get point of views of other business partners on important market issues and effects of

6. Charity functions: Come together for a noble cause, and share the corporate social responsibility. Establish a much stronger bond than business partnership that would work together to return to the society

7. Customer appreciation parties: Have you had a long good sales year? Do you want to ensure that it continues to stay that way? Host a customer appreciation part. Tell your clients how much they value to you and offer better plans that can benefit them.

Marketing business events is no longer a problem with WinWinUSA.com. WinWinUSA.com aids to send a notification to all the businesses in the business network about any event that is being hosted. Utilize WinWinUSA.com to its best to achieve maximum possible benefit.

7 Business Events Any Business Can Host


Virtual B2B Collaboration

3 Tips for Virtual B2B Collaboration

The development of online platforms for collaboration has provided a tremendous opportunity for businesses to build profitable networks in cost effective ways. Virtual collaboration can offer a notable savings in both time and money for organizations. One challenge is agreeing on a set of communications tools, of which there are many. WinWinUSA solves this by providing a Virtual Conference room for their members who have access to the same chat, screen share, file share, video feed and whiteboard tools, thus solving the challenge of having to download additional software.

However with this novel method of interaction, comes a new set of measures that need to be taken care of in order to benefit the business relations. The online business to business conferring needs a mindset that follows the path towards its goals in a systematic manner. For businesses engaging in such collaborations, we advise to:

1. Set Correct Expectations
To begin a process of dealings, there has to be a prepared plan to reach the desired goal. One has to acknowledge that the other party also has to take care of its interests and therefore they should remain cautious as not to engage in such behavior that can cause or intend to cause harm to the other’s aims. This process starts with the company keeping a set of correct expectations that are beneficial to its objectives and, on the other hand, also not detrimental to the others policies. Setting an incorrect expectation leads us to two possible scenarios. Both lead to damaging the current collaboration and also causing harm to the business’s future interactions be met with a negative outlook.

If the expectations of the company are too low, then there would be less effort in negotiations from its side. This would cause the other side to have an upper hand during the collaboration and would ultimately result in causing harm to the company’s goals. On the other hand, if the business sets its expectations too high then there will be a high risk of causing harm to the other side’s targets which can harm the whole collaboration process as the partner would not be interested in having an unfavorable relationship.

2. Be Mindful of Building Trust
When a business makes an agreement with a client, it has to be sure that should not just sell its services but also make a long lasting relationship so that the future interactions with the client are profitable for the company. The same theory applies in B2B collaborations, but with a more meticulous nature.

The business dealings are very closely monitored, sometimes with whole departments just set up for this specific purpose. Hence any negligence from either side is noted and has effect on future contracts. Therefore the businesses should remain cautious that the processes go as smoothly as possible so that the association remains trusted and profitable to both sides.

3. End a Collaboration Session with a Summary of Understanding
In addition to the idea that the famous saying of “first impression is the last impression” develops, it’s also true that the last impression is just as important. The culmination of a collaboration session should be on the note that is accepted by both sides and which leads towards building of mutual trust. A summary of understanding provides such a mode of obtaining mutual acceptance which results in a healthier and much more productive relationship in future.

3 Tips for Virtual B2B Collaboration


Competitors Collaborating and Winning

Business Collaboration Can Be a Winning Formula

In the business world, presence of competitors is certain. You can choose to make them your rivals. In an aggressive competition, one of you would have to forfeit eventually and lose everything to the market. Or, you can collaborate! And enter a situation where everybody wins and pockets some profit for themselves. In a business review by Harvard, it was discovered that since 1980s many American companies have been collaborating with companies across the world. These collaborations would have discontinued if it had not been for the immense advantages. American companies owe it to business collaboration with companies across the world to access methods for production efficiency and quality control. Simultaneously other companies have been advantaged from American businesses. Did you know that Canon supplies photocopiers to Kodak? And Siemens and Philips manufacture semi conductors together?

In a tough market where large companies such as these have to collaborate for the needs of the markets, it is harder for startups or even medium sized businesses to initiate big projects alone. ICL, the British computer company, would never have been able to develop its main frames without the help of Fujitsu. Companies have to and need to collaborate for producing new products and accessing markets. Very few companies can function and progress alone in a market.

Today joint ventures, outsourcing agreements, product licensing, cooperative research, etc are on a rise in the business world. However benefits of collaboration have not been fully realized yet. There is still a sense of insecurity and a lack of medium where businesses can interact and communicate.

Here enters the CEO and founder of WinWinUSA.com, Jay M. Bernstein who believes that a new era is upon us. “Businesses, non-profits and government agencies have not had one platform, one mechanism to easily connect, communicate and collaborate. Even though there has been interest in growing collaborative efforts, it’s simply been too complex and prohibitive to realize the benefits. With WinWinUSA.com, it all changes. We took the social media ‘engine’ and redesigned it for organizations to use and benefit from it in a B2B environment.”

WinWinUSA.com is a platform open to all businesses. Whether you are a newbie or your company just celebrated its 50th anniversary, you can collaborate with businesses of all sizes and functions at WinWinUSA.com for mutual benefit. It is ideally designed for businesses to exchange resources and skills; attain what your business is trying to achieve in exchange of what your business specializes in. Thus it is literally a Win-Win situation for all businesses. WinWinUSA.com opens new markets and allows you to access experts at other businesses to innovate products and services. Not just that but collaboration at WinWinUSA.com would be very efficient at cost reduction and resource allocation for WinWinUSA.com hosts several businesses. This gives one the added advantage of having to chose from several companies, each offering a better prospect.

Make the Unique Selling Proposition (USP) of your competitor your own. WinWinUSA.com offers a B2B environment, where nobody looses anything. WinWinUSA.com is about learning from and with your competitor in order to actualize potential profits.

Competitors Collaborating and Winning


Cooperative Marketing – A Vehicle for Savings and Growth

Savings and Growth Through Cooperative Marketing

To begin with, we have to establish that the conventional notion of marketing as “promotion of a pre-designed product” is flawed. In the contemporary business organizations, the conceptualization of a product starts off with marketing. It is called customer based marketing which, instead of making the manufactured product acceptable to an audience, studies what that audience wants and designs the product according to their needs. Thus marketing becomes the trigger factor that initiates a business process.

In such scenario, it is vital for firms to have the best understanding of their customers. For this purpose, we see firms of huge magnitude collaborating with small local companies to perform in a competitive market with the best knowledge of their consumers. This phenomenon gave rise to cooperative marketing. This mutually beneficial relationship between companies allows them to exchange their best knowledge of the customers and gain vital insight into the behavior patterns of new markets. The collaboration saves much time and costs that would otherwise be implemented on doing the research and development.

Then came another era of business collaboration, where organizations began to construct such deals of joint benefits which extraordinarily transformed the whole concept of cooperative marketing. The Businesses joined their complete marketing campaigns with others and gave joint names to their products. This gave birth to a new type business market which roots in alliances and collaborations.

The introduction of online business platforms extended the scope of these novel markets and gave them a global reach. Currently, Businesses and non-profits on WinWinUSA facilitate opportunities to stretch the boundaries of conventional co-op marketing; each new idea opens the possibility of additional new ideas. The whole world market is right in front of your eyes. The information that one wants to share with other businesses, it can be shared in a much efficient manner. The firms can give and attend to collaboration calls from all around the globe and have a huge extent of choice to select the best candidate firm for their mutual best advantage. The advantage WinWinUSA got over other platforms is that it is purely business to business. Therefore, the difficulty of sharing the corporate information with the clients is very much limited and the business would be freed of one more hassle.

The convenience in this new model of collaborative marketing allows the businesses to think in broader horizons and in terms of a global scenario. The orthodox limitations of collaborative marketing are met with ease as newer and better alternatives to a previously difficult process are explicitly open to the businesses. The cooperation then reveals newer and bigger benefits for the firms and let them seek better ways to expand and they develop with an increased speed.

The dramatic reduction in costs through online methods of interaction leaves the company to invest in more functions and thus increases the resourcefulness of the firm. The joint marketing allows the interaction of a business with a whole new clientele with a name that is trusted by the population. Therefore the company becomes one with the locality and the feelings of trust and confidence are easily developed which booms the development of the business in the new area.

Cooperative Marketing – A Vehicle for Savings and Growth


Grow by Marketing Your Business Events to Other Businesses

Marketing Business Events to Businesses Can Mean Growth

The availability of online platforms have made possible for the businesses to interact with their customers and partners in new and better ways. It has opened new horizons for the businesses and enhanced their reach to a massive scale. The competition has indeed grown by a similar proportion and slight error can cause the business to lose valuable potential clients. The magnitude of communication changes taking place in the world is global but in their individuality, they offer a combination of distinct customer preferences which makes them superior to their contender for a selected group of audiences. In order for the business to remain in competition, before even gaining an edge, it is necessary to keep up with these changes.

One of the fundamental changes taking place in the contemporary market is the speed at which alliances are forming up and businesses are looking towards each other to provide a mutually beneficial stimulus for growth and development. Online B2B engines offer the businesses an opportunity to create alliances with reduced expense of cost and time.

WinWinUSA.com provides the perfect platform for all businesses and non-profit organizations to come together to create their own social network. Being purely business to business, it opens up new and superior ways for firms to engage in fruitful partnerships. It becomes a network for businesses that allows them to form new relationships to actively participate in a collaborative market. This way, they can perform shared marketing actions to promote their events online. In a space shared by all businesses, any member hosting an event could send an invite to other businesses to attend their event. WinWinUSA.com provides an arena where event details can be communicated in a manner specifically tailored for B2B interactions.

The importance of events for a business is based on the foundation which they provide for the increased interaction of customer with the business. It would be right to suggest that it is through events a business grows and expands its network. This exclusive way of interaction gives firms to establish new linkages through effective communication and idea exhibition techniques. Business events give space to new opportunities of partnership and businesses to rise. It reunites old business partners to think of new ways for business collaboration.

Pure B2B online platforms like WinWinUSA.com gives provides the companies with the added advantage of promoting their business through methods which are not suitable for customer based marketing but have an added value when it comes to marketing to other businesses. Event marketing increases an organization’s interest in your workings, if you got them attracted enough to attend your events, you can provide them a much more personalized knowledge of your projects and if you can engage them even further, then the prospect of a beneficial collaboration can become probable. In business events, companies come together to discuss each other’s operations and the issues of mutual concern. Business events are ideal places to pitch in ideas or introduce new products that different members from business community can benefit from.

Grow by Marketing Your Business Events to Other Businesses