Category Archives: Marketing

March 12, 2021

How a Local Insurance Agency Took Control of Their Market

By mayorbascom

CTInsurance.org, run by SMJ Insurance LLC in Enfield CT, set a goal to help condominium owners properly insure their property. To do this, they crafted a campaign targeting people looking for condo insurance in Connecticut, where the insurer is licensed.

One challenge for the insurer was to educate the market on the differences between condo insurance and homeowners insurance. The latter insurance covers the land, inside the home and the home’s exterior. This makes sense because owning a standalone, traditional home means you own and are responsible for the entire property.

With a condominium, the condo owner owns basically only the inside of the condominium unit. The exterior and land is “common property”, owned and managed by the association, who incidentally must carry insurance for all buildings exteriors, all roofs, and all common areas.

Knowing that distinction, carrying traditional homeowners insurance for a condominium does not make sense. That is why there is a specific product called condo insurance.

The first step SMJ Insurance took was to create a new website, CTInsurance.org, which includes the target page about condominium insurance. On this page, they provide basic information about insurance specific to condos, including a totally free, no sign-up, no-email-needed condo insurance worksheet.

The goal is to have visitors request a free condo quote where a friendly local agent can follow-up and educate the customer on the differences between the two types of insurance and how to avoid duplicating coverage with the association.

The final piece of the puzzle was to run ads. The agency decided to use Google Search Ads to capture in-market customers in the state of Connecticut, landing them on this condo insurance page on their new website.

They also initiated a re-marketing component in Google Ads and have seen a 300% increase in website traffic, and a 100% increase in conversions, specified by a Quote Request Form submission.

Word-of-Mouth referrals are great, but why not invest and super-charge your growth opportunities?

Leave a comment   |  tags: | posted in Marketing, SEO

September 18, 2015

Business Advocates are Empowered Employees

By mayorbascom

Empowering employees to be advocates of the business

Empowered Employees and Business AdvocatesFor a business, there can be a lot of ways to market your product or create influence for your brand. Although the majority of current managerial studies are focused on just the advertising aspect of marketing but there can also be other ways through you can subtly create a persuading image in the minds of your customers.

The vastness of global market has created a unique saturation of products and services. The idea of product distinction has largely been made an “ideal” not “applied” as many of your competitors will be making the same product. The companies thus started to compete of other variables of sales; post-sale services, convenience of the customers, availability etc. but one major area that was overlooked was the concept of employee advocacy of the brand.

Think about the impression it would create in the minds of iPhone user who observes an apple employee using a Samsung device. Would he ever prefer iPhone over its competitor again? Most probably not. Your employees have the ability to add to your company’s reputation and can also cause destruction to it if they are not catered well. Employees need to develop a sense of belonging to the organization’s goals and its vision.

Employees committed to the organization’s goals are one feature that is hard to adopt by your competitor. In some cases, they can prove to be your most vital assets. So how will you go about creating these highly motivated and unique marketers for your company?

The first obvious step is simply to make them happy. But this is not just on the managerial ground, this also means that you should employee friendliness on the policy making level. The companies that are most successful in employee engagement are those who include them in their company’s vision and mission statements and function according to them. Then you need to make sure that your employees feel involved in the company’s operations; their opinions are included in your decisions and you give them as much space as possible to innovate and make the right decisions themselves without being forced to by the administration.

After an employee is happy and committed to fulfilling the company’s goals, you need to inculcate a sense of pride in them. They need to know themselves and should be able to show others that the job they do is important. This especially becomes important in the current period where the competition also consist of CSR and promotion of CSR. When your employee is sure of his function’s importance in bringing about greater good, he is bound to work more efficiently and be proud of himself.

On managerial levels, you need to make sure that the work of all the employees gets recognized. A good way to make them proud is by celebrating their success through social media, so that they can see that the company is doing efforts to recognize their efforts.

Having your own employees as advocates can be the most efficient, cost friendly and distinguished tool you can have for presentation. You need to have proper and recognizable scales to weigh the employees’ job performance and have rewards for efficiency and innovation. Through proper methods, you can provide the most influential P.R. force in the market.

Leave a comment   |  tags: , , , , | posted in Employees, Marketing

September 3, 2015

Understanding SEO Basics

By mayorbascom

SEO is a Business’s Friend

September 2, 2015 – Dallas, TX

Understanding SEO BasicsWhat happens when a new business starts up? Are the people going to know its name? Are they going to associate it with some positive image which will compel them to engage in business with them? No. It is all so novel that very few people will be able to find it by its name and even those who can, will not do so because they will have a much better alternative that’s already established name they can relate with a something positive.

So what can businesses do in such situations? They can launch extensive marketing campaigns before even launching their business so that they can get people acquainted with their trade. But most new small businesses don’t have that luxury. For them, there is a very effective and cost friendly method of SEO based marketing.

Online marketing is always more effective as it can reach huge audiences spread over a huge distance. Social media platforms have created tremendous business for companies that have the acumen to handle the virtual medium efficiently. SEO based marketing is one step ahead of social media marketing in its reach and its greater probability of approach.

To put the concept of SEO in simple words, there are two broad approaches to it:

  1. To have your site ranked high in search engine listings, and
  2. To compel a user to click on your link in the search results.

Both of these have different methodologies related to them and both have difference values. But their effect is much more enhanced if they are focused upon as relative to each other. The first step is always to make sure that the major search engines have a link to your website and have it on their first page.

The next step is more meticulous in nature. Now that you are on the search engine, how will you make sure that its user will click on the link to your website? You do that by giving him what he wants, that means advice that links him to your business.

So to start this whole process, you do not need to worry. The online B2B platform of WinWinUSA offers its members this service too. Any organization who created a free profile on its business social networking community enjoy a free SEO boost because WinWin created search engine enhanced and accessible pages based on member profiles that are enhanced for search engine optimization.

So basically you do not need to worry about getting SEO optimized and getting a marketing boost anymore. All you need to do now is to register yourself on WinWin and let the site does the rest for you. It all also comes with the benefits of being on a B2B platform as WinWin offers its users, services like verification, showcase etc, which can help them in growth of their business. You will be interacting with one of the biggest corporate markets in the world and getting all those great services for free too.

Leave a comment   |  tags: , , , | posted in Marketing

August 26, 2015

Cooperative Marketing – A Vehicle for Savings and Growth

By mayorbascom

Savings and Growth Through Cooperative Marketing

To begin with, we have to establish that the conventional notion of marketing as “promotion of a pre-designed product” is flawed. In the contemporary business organizations, the conceptualization of a product starts off with marketing. It is called customer based marketing which, instead of making the manufactured product acceptable to an audience, studies what that audience wants and designs the product according to their needs. Thus marketing becomes the trigger factor that initiates a business process.

In such scenario, it is vital for firms to have the best understanding of their customers. For this purpose, we see firms of huge magnitude collaborating with small local companies to perform in a competitive market with the best knowledge of their consumers. This phenomenon gave rise to cooperative marketing. This mutually beneficial relationship between companies allows them to exchange their best knowledge of the customers and gain vital insight into the behavior patterns of new markets. The collaboration saves much time and costs that would otherwise be implemented on doing the research and development.

Then came another era of business collaboration, where organizations began to construct such deals of joint benefits which extraordinarily transformed the whole concept of cooperative marketing. The Businesses joined their complete marketing campaigns with others and gave joint names to their products. This gave birth to a new type business market which roots in alliances and collaborations.

The introduction of online business platforms extended the scope of these novel markets and gave them a global reach. Currently, Businesses and non-profits on WinWinUSA facilitate opportunities to stretch the boundaries of conventional co-op marketing; each new idea opens the possibility of additional new ideas. The whole world market is right in front of your eyes. The information that one wants to share with other businesses, it can be shared in a much efficient manner. The firms can give and attend to collaboration calls from all around the globe and have a huge extent of choice to select the best candidate firm for their mutual best advantage. The advantage WinWinUSA got over other platforms is that it is purely business to business. Therefore, the difficulty of sharing the corporate information with the clients is very much limited and the business would be freed of one more hassle.

The convenience in this new model of collaborative marketing allows the businesses to think in broader horizons and in terms of a global scenario. The orthodox limitations of collaborative marketing are met with ease as newer and better alternatives to a previously difficult process are explicitly open to the businesses. The cooperation then reveals newer and bigger benefits for the firms and let them seek better ways to expand and they develop with an increased speed.

The dramatic reduction in costs through online methods of interaction leaves the company to invest in more functions and thus increases the resourcefulness of the firm. The joint marketing allows the interaction of a business with a whole new clientele with a name that is trusted by the population. Therefore the company becomes one with the locality and the feelings of trust and confidence are easily developed which booms the development of the business in the new area.

Cooperative Marketing – A Vehicle for Savings and Growth

Leave a comment   |  tags: , , , | posted in Marketing

August 25, 2015

Grow by Marketing Your Business Events to Other Businesses

By mayorbascom

Marketing Business Events to Businesses Can Mean Growth

The availability of online platforms have made possible for the businesses to interact with their customers and partners in new and better ways. It has opened new horizons for the businesses and enhanced their reach to a massive scale. The competition has indeed grown by a similar proportion and slight error can cause the business to lose valuable potential clients. The magnitude of communication changes taking place in the world is global but in their individuality, they offer a combination of distinct customer preferences which makes them superior to their contender for a selected group of audiences. In order for the business to remain in competition, before even gaining an edge, it is necessary to keep up with these changes.

One of the fundamental changes taking place in the contemporary market is the speed at which alliances are forming up and businesses are looking towards each other to provide a mutually beneficial stimulus for growth and development. Online B2B engines offer the businesses an opportunity to create alliances with reduced expense of cost and time.

WinWinUSA.com provides the perfect platform for all businesses and non-profit organizations to come together to create their own social network. Being purely business to business, it opens up new and superior ways for firms to engage in fruitful partnerships. It becomes a network for businesses that allows them to form new relationships to actively participate in a collaborative market. This way, they can perform shared marketing actions to promote their events online. In a space shared by all businesses, any member hosting an event could send an invite to other businesses to attend their event. WinWinUSA.com provides an arena where event details can be communicated in a manner specifically tailored for B2B interactions.

The importance of events for a business is based on the foundation which they provide for the increased interaction of customer with the business. It would be right to suggest that it is through events a business grows and expands its network. This exclusive way of interaction gives firms to establish new linkages through effective communication and idea exhibition techniques. Business events give space to new opportunities of partnership and businesses to rise. It reunites old business partners to think of new ways for business collaboration.

Pure B2B online platforms like WinWinUSA.com gives provides the companies with the added advantage of promoting their business through methods which are not suitable for customer based marketing but have an added value when it comes to marketing to other businesses. Event marketing increases an organization’s interest in your workings, if you got them attracted enough to attend your events, you can provide them a much more personalized knowledge of your projects and if you can engage them even further, then the prospect of a beneficial collaboration can become probable. In business events, companies come together to discuss each other’s operations and the issues of mutual concern. Business events are ideal places to pitch in ideas or introduce new products that different members from business community can benefit from.

Grow by Marketing Your Business Events to Other Businesses

Leave a comment   |  tags: , , | posted in Marketing