Tag Archives: B2B Marketing

September 3, 2015

Understanding SEO Basics

By mayorbascom

SEO is a Business’s Friend

September 2, 2015 – Dallas, TX

Understanding SEO BasicsWhat happens when a new business starts up? Are the people going to know its name? Are they going to associate it with some positive image which will compel them to engage in business with them? No. It is all so novel that very few people will be able to find it by its name and even those who can, will not do so because they will have a much better alternative that’s already established name they can relate with a something positive.

So what can businesses do in such situations? They can launch extensive marketing campaigns before even launching their business so that they can get people acquainted with their trade. But most new small businesses don’t have that luxury. For them, there is a very effective and cost friendly method of SEO based marketing.

Online marketing is always more effective as it can reach huge audiences spread over a huge distance. Social media platforms have created tremendous business for companies that have the acumen to handle the virtual medium efficiently. SEO based marketing is one step ahead of social media marketing in its reach and its greater probability of approach.

To put the concept of SEO in simple words, there are two broad approaches to it:

  1. To have your site ranked high in search engine listings, and
  2. To compel a user to click on your link in the search results.

Both of these have different methodologies related to them and both have difference values. But their effect is much more enhanced if they are focused upon as relative to each other. The first step is always to make sure that the major search engines have a link to your website and have it on their first page.

The next step is more meticulous in nature. Now that you are on the search engine, how will you make sure that its user will click on the link to your website? You do that by giving him what he wants, that means advice that links him to your business.

So to start this whole process, you do not need to worry. The online B2B platform of WinWinUSA offers its members this service too. Any organization who created a free profile on its business social networking community enjoy a free SEO boost because WinWin created search engine enhanced and accessible pages based on member profiles that are enhanced for search engine optimization.

So basically you do not need to worry about getting SEO optimized and getting a marketing boost anymore. All you need to do now is to register yourself on WinWin and let the site does the rest for you. It all also comes with the benefits of being on a B2B platform as WinWin offers its users, services like verification, showcase etc, which can help them in growth of their business. You will be interacting with one of the biggest corporate markets in the world and getting all those great services for free too.

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September 1, 2015

The Case for B2B Networking

By mayorbascom

B2B Networking is Here to Stay

September 1, 2015 – Chicago, IL

The records of business dealings go back to the very ancient of civilizations. There has always been the need to evolve channels of communication to increase the pace of business activity. Flashing forward to modern times, mankind’s World Wide Web brought the world together as a global village. The advent of modern communication methods completely revolutionized the business processes. This age became known as the communication age. It became the basic necessity of businesses to have an efficient communication network between its employees and a vast information dissemination network to reach vast multitudes of market.

The Case for B2B NetworkingIn the last decade, social media has become the main focus of campaigns of brands and services that have realized its potential in becoming the new major source of information and discussion. Hence it is the face of contemporary networking and outreach. The campaigns ran through social media platforms see a much bigger and much more interested response from customers. It substantiates the place that social media holds in shaping up a good perception in the minds of people. The ease of communication from social media and it’s on the go nature has made it a preferred choice in communication channels.

After the world saw how effective virtual platforms can be, they begin to realize the potential to have a purely business to business social network which can cater to the specific needs of businesses without getting them worried about improper dissemination of information among their customers.

Although there is an abundance of social media communities centered on individuals, there is an under-served market in the social media space that focuses on businesses being the contact points for collaboration. And the need for such a market is dire because the need for networking is becoming more and more important for businesses. The interconnected nature of the world markets gives a major advantage to those who can have their presence where it is needed and, more importantly, when it is needed.

Among a few emerging B2B virtual platforms, comes WinWinUSA which endeavors perform exactly these functions for businesses. It also identifies the issues which will arise with having a huge community in front of you and confines itself to some limitations. It hosts a community exclusively for businesses and non-profits who are based in the US. This limitation allows businesses to look for possible alliances and associations near to their target markets, on the other hand ensuring that they get the benefit of material resources as well.

WinWinUSA provides the businesses with opportunity to effectively deal with the problems of business to business deals. Being a social media platform, it makes possible all the positive aspects that come along with the social media. The companies are not only able to portray their functionality but they are also able to discuss with the prospective partner and answer any concerns that they might have.

B2B networking is the new era of corporate markets. The approaches to it are totally novel and the need for it is becoming more and more critical with each passing year. Businesses now need to have themselves appeared whenever they are needed, not just for customers but for corporate alliances as well and WinWinUSA, with its professional services, proves to be just the right choice for them.

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August 29, 2015

7 Business Events Any Business Can Host

By mayorbascom

If Your Business is not Hosting Events, It’s Missing Opportunities!

WinWinUSA.com connects all businesses, nongovernmental organizations and community businesses to an online business network. Think of it as a social networking site for businesses, where businesses can share information about their companies. Through your posts you can tell the world what work your business has been doing. Other businesses that will now be better aware of the things that you do, could offer you to do tasks at which you specialize. Hence new networks will provide new business opportunities. WinWinUSA.com aims at creating an environment where everyone involved benefits which eventually leads to a prosperous development of the overall economy.

To get the most out of business social network, hosting business events is an ideal way. With WinWinUSA.com your business network is larger than ever before. When an individual business creates an event to invite people from other businesses it engages in a process of wide social networking which can provide them immense opportunities of business partnership and expansion.

Business events do not necessarily have to be boring meetings with a discussion on points displayed on a Powerpoint. They can happen in a more cordial and lively environment where innovation is encouraged and new bonds are sealed.

Some of the business events that can be organized are as following:

1. Business dinners: entice your potential business clients with an appetizing dinner menu. While they wait in anticipation of the food, you can also feed them some great business ideas or new plans in which they can contribute

2. Golf tournaments: Leave your coats and ties to the offices and get on the field. Host a friendly golf tournament, to get to know your business friends better and pitch in a business deal in which they would be interested too.

3. Product/service launches: New products and services should be launched with a bang. Everyone in the industry should be aware. What can be perfect then being able to invite all major businesses in your network to the launch? Through WinWinUSA.com you can host such as event and can send invites to all members of your business network

4. Networking events: The capital that most big companies have is difficult to compete with. Networking with other companies is thus essential to increase opportunities of coordination that can be utilized for better market performance. Even big companies need to establish networks to get involved in bigger projects.

5. Seminars: Have a lively discussion, share some information and get point of views of other business partners on important market issues and effects of

6. Charity functions: Come together for a noble cause, and share the corporate social responsibility. Establish a much stronger bond than business partnership that would work together to return to the society

7. Customer appreciation parties: Have you had a long good sales year? Do you want to ensure that it continues to stay that way? Host a customer appreciation part. Tell your clients how much they value to you and offer better plans that can benefit them.

Marketing business events is no longer a problem with WinWinUSA.com. WinWinUSA.com aids to send a notification to all the businesses in the business network about any event that is being hosted. Utilize WinWinUSA.com to its best to achieve maximum possible benefit.

7 Business Events Any Business Can Host

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August 25, 2015

Grow by Marketing Your Business Events to Other Businesses

By mayorbascom

Marketing Business Events to Businesses Can Mean Growth

The availability of online platforms have made possible for the businesses to interact with their customers and partners in new and better ways. It has opened new horizons for the businesses and enhanced their reach to a massive scale. The competition has indeed grown by a similar proportion and slight error can cause the business to lose valuable potential clients. The magnitude of communication changes taking place in the world is global but in their individuality, they offer a combination of distinct customer preferences which makes them superior to their contender for a selected group of audiences. In order for the business to remain in competition, before even gaining an edge, it is necessary to keep up with these changes.

One of the fundamental changes taking place in the contemporary market is the speed at which alliances are forming up and businesses are looking towards each other to provide a mutually beneficial stimulus for growth and development. Online B2B engines offer the businesses an opportunity to create alliances with reduced expense of cost and time.

WinWinUSA.com provides the perfect platform for all businesses and non-profit organizations to come together to create their own social network. Being purely business to business, it opens up new and superior ways for firms to engage in fruitful partnerships. It becomes a network for businesses that allows them to form new relationships to actively participate in a collaborative market. This way, they can perform shared marketing actions to promote their events online. In a space shared by all businesses, any member hosting an event could send an invite to other businesses to attend their event. WinWinUSA.com provides an arena where event details can be communicated in a manner specifically tailored for B2B interactions.

The importance of events for a business is based on the foundation which they provide for the increased interaction of customer with the business. It would be right to suggest that it is through events a business grows and expands its network. This exclusive way of interaction gives firms to establish new linkages through effective communication and idea exhibition techniques. Business events give space to new opportunities of partnership and businesses to rise. It reunites old business partners to think of new ways for business collaboration.

Pure B2B online platforms like WinWinUSA.com gives provides the companies with the added advantage of promoting their business through methods which are not suitable for customer based marketing but have an added value when it comes to marketing to other businesses. Event marketing increases an organization’s interest in your workings, if you got them attracted enough to attend your events, you can provide them a much more personalized knowledge of your projects and if you can engage them even further, then the prospect of a beneficial collaboration can become probable. In business events, companies come together to discuss each other’s operations and the issues of mutual concern. Business events are ideal places to pitch in ideas or introduce new products that different members from business community can benefit from.

Grow by Marketing Your Business Events to Other Businesses

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