Tag Archives: business collaboration

September 12, 2015

B2B Collaboration

By mayorbascom

It’s Time for Businesses to Jump on the Collaboration Bandwagon

Time to jump on the business collaboration bandwagonSeptember 12, 2015 – B2B collaboration on a mass level has begun since the late 1980s. Various industrial segments of manufacturing, retail, healthcare and financial services adopted integration solutions to boost their business. However, the advent of information technology and the development of World Wide Web has amalgamated the global market in such a way that it has now become imperative for the businesses to collaborate in order to deliver the best service to their customers. The companies that still focused on a non-cooperation agenda were left behind by their newer competitors and were then forced to change their stance on collaboration.

The inter-connectivity has made most of the target markets of the world technologically and geographically diverse and very susceptible to change. It constantly shifts patterns, which makes it harder for a single business to oversee the fluctuating needs of people. The business environment has touched such a huge level of complexity and uncertainty that has been unparalleled in history.

What happened is that that the customer has become more informed of the qualities of the product, the choices are always in front of him and he can compare different brands based on the assessments of their past customers. To deal with such a massively challenging audience, businesses have started joined projects, which ultimately provide mutual benefit for both of them. There are many successful examples of collaborative marketing campaigns, which have catered the specific local audiences towards which some multinationals could not have access.

Since on social media, you do not have to spend much time and efforts on creating exposure, it has created a tremendous opportunity for supplier and vendor firms because they now have more space to showcase their distinguished services. Further, the freeness of discussion on social media enables businesses to engage directly with suppliers and assess the best fit for their business. This phenomenon has caused rapid growth in collaboration in supply chain function of different businesses.

According to Gregory Hedges, M.D. Provity, Menlo Park, “The conversations about social media are happening all the time. We’ve seen it on the business to consumer side and you see it even on the business-to-business side. And leveraging it is a strategic choice that supply chain executives consider all the time.”

Perhaps the utmost advantage of online business-to-business collaboration is the ease in accessing the data stored by a firm. Through data mining, different companies can access and assess their combined data and formulate strategic reports, which can forecast market fluctuations for mutual gain.

Up till now, B2B collaboration has spread to the extent that according to a survey by Aberdeen group, 83% of the industry giants have implemented it as a business process. 18% of those 83% have been using online technologies to sustain B2B for over a year while nearly half have been using it for over two years. Its significance is disastrous to ignore for an organization of this era if it wants to grow and remain competitive in the coming years. B2B collaboration pervades into every aspect of business transactions and has become a must-have, instead of being an option.

Editor’s Note: b2b collaboration has been embraced by the business-social media innovator, WinWinUSA. Visit and sign-up your business to explore this growing segment.

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September 1, 2015

The Case for B2B Networking

By mayorbascom

B2B Networking is Here to Stay

September 1, 2015 – Chicago, IL

The records of business dealings go back to the very ancient of civilizations. There has always been the need to evolve channels of communication to increase the pace of business activity. Flashing forward to modern times, mankind’s World Wide Web brought the world together as a global village. The advent of modern communication methods completely revolutionized the business processes. This age became known as the communication age. It became the basic necessity of businesses to have an efficient communication network between its employees and a vast information dissemination network to reach vast multitudes of market.

The Case for B2B NetworkingIn the last decade, social media has become the main focus of campaigns of brands and services that have realized its potential in becoming the new major source of information and discussion. Hence it is the face of contemporary networking and outreach. The campaigns ran through social media platforms see a much bigger and much more interested response from customers. It substantiates the place that social media holds in shaping up a good perception in the minds of people. The ease of communication from social media and it’s on the go nature has made it a preferred choice in communication channels.

After the world saw how effective virtual platforms can be, they begin to realize the potential to have a purely business to business social network which can cater to the specific needs of businesses without getting them worried about improper dissemination of information among their customers.

Although there is an abundance of social media communities centered on individuals, there is an under-served market in the social media space that focuses on businesses being the contact points for collaboration. And the need for such a market is dire because the need for networking is becoming more and more important for businesses. The interconnected nature of the world markets gives a major advantage to those who can have their presence where it is needed and, more importantly, when it is needed.

Among a few emerging B2B virtual platforms, comes WinWinUSA which endeavors perform exactly these functions for businesses. It also identifies the issues which will arise with having a huge community in front of you and confines itself to some limitations. It hosts a community exclusively for businesses and non-profits who are based in the US. This limitation allows businesses to look for possible alliances and associations near to their target markets, on the other hand ensuring that they get the benefit of material resources as well.

WinWinUSA provides the businesses with opportunity to effectively deal with the problems of business to business deals. Being a social media platform, it makes possible all the positive aspects that come along with the social media. The companies are not only able to portray their functionality but they are also able to discuss with the prospective partner and answer any concerns that they might have.

B2B networking is the new era of corporate markets. The approaches to it are totally novel and the need for it is becoming more and more critical with each passing year. Businesses now need to have themselves appeared whenever they are needed, not just for customers but for corporate alliances as well and WinWinUSA, with its professional services, proves to be just the right choice for them.

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August 31, 2015

Startup Business–A Challenging Endeavor

By mayorbascom

Business Networking – A Necessity

August 31, 2015 – New York, NY

When an entrepreneur decides to set up his business, he is faced by a whole lot of questions which he has no experience of answering. Everything is new at this point. You begin to create a completely different perspective of the world around you. There are of course a lot of risks involved so you are afraid of doing anything wrong as you are uncertain about your future.

This obliges companies to form a network, the first thing they do. In forming a network you establish important momentum and further help you in forming healthy relationships with your preferred choice of alliances that will mutually benefit you and your partner. Constant communication with the target industry and having a powerful presence in its entrepreneurial ecosystem helps it gain a productive

The answer to all these problems comes in networking. Let’s say there is a person who has to start something novel and he does not possess all the skills and the resources required. What will he do? For services, he will enlist help of anyone else to do his work for him and in return he will pay him a small fee or do something in return, similarly for resources; he will find sponsors who can finance his project.

Organizations work in exactly the same way. When a business starts, it does not have the relevant expertise or material resources required to perform all its functions efficiently, therefore it becomes vital for its survival to seek help from the best sources around. And by best sources, we mean the most cost friendly one.

This obliges companies to form a network, the first thing they do. In forming a network you establish important alliances that will mutually benefit you and your partner. Constant communication with the target industry and having powerful presence in its entrepreneurial ecosystem helps it gain a productive momentum and further help you in forming healthy relationships with your preferred choice of allies.

WinWinUSA. realizes that with all the challenges a startup faces, it can use all the help available. Engaging with a business community is an important step. WinWinUSA understands how businesses, especially startups, can benefit by working collaboratively together, which is a fundamental reason why they created their business social network.

Through a B2B platform, the startup businesses are able to follow progress of previous likewise businesses and learn how they have managed to have continuous growth. They can directly take help from expertise of various players of this sector provided that they also have to offer something back in return.

Being in front of all the corporate world, it can showcase its development and interest prospective corporate clients and if they are showing tremendous potential then some big names can also approach them, and with big names comes a plethora of quality benefits along with a marketing boom when the business has associated itself with a well reputed name of the corporate world.

Bottom line is that starting up a business is a very tough job. For a man alone, it is nearly an impossible job especially if you are planning to have a broad clientele. You need expertise, you need resources, you need services, but the good thing is that among the large number of presences on a B2B platform, you are bound to find companies that have exactly what you need and whom you can easily barter for services. So this almost impossible job becomes easier, you just need to have a good acumen and a knack for healthy communication.

You may read about WinWinUSA’s CEO’s perspective in his article on their blog.

Startup Business – A Challenging Endeavor

Image courtesy of WinWinUSA

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August 28, 2015

Virtual B2B Collaboration

By mayorbascom

3 Tips for Virtual B2B Collaboration

The development of online platforms for collaboration has provided a tremendous opportunity for businesses to build profitable networks in cost effective ways. Virtual collaboration can offer a notable savings in both time and money for organizations. One challenge is agreeing on a set of communications tools, of which there are many. WinWinUSA solves this by providing a Virtual Conference room for their members who have access to the same chat, screen share, file share, video feed and whiteboard tools, thus solving the challenge of having to download additional software.

However with this novel method of interaction, comes a new set of measures that need to be taken care of in order to benefit the business relations. The online business to business conferring needs a mindset that follows the path towards its goals in a systematic manner. For businesses engaging in such collaborations, we advise to:

1. Set Correct Expectations
To begin a process of dealings, there has to be a prepared plan to reach the desired goal. One has to acknowledge that the other party also has to take care of its interests and therefore they should remain cautious as not to engage in such behavior that can cause or intend to cause harm to the other’s aims. This process starts with the company keeping a set of correct expectations that are beneficial to its objectives and, on the other hand, also not detrimental to the others policies. Setting an incorrect expectation leads us to two possible scenarios. Both lead to damaging the current collaboration and also causing harm to the business’s future interactions be met with a negative outlook.

If the expectations of the company are too low, then there would be less effort in negotiations from its side. This would cause the other side to have an upper hand during the collaboration and would ultimately result in causing harm to the company’s goals. On the other hand, if the business sets its expectations too high then there will be a high risk of causing harm to the other side’s targets which can harm the whole collaboration process as the partner would not be interested in having an unfavorable relationship.

2. Be Mindful of Building Trust
When a business makes an agreement with a client, it has to be sure that should not just sell its services but also make a long lasting relationship so that the future interactions with the client are profitable for the company. The same theory applies in B2B collaborations, but with a more meticulous nature.

The business dealings are very closely monitored, sometimes with whole departments just set up for this specific purpose. Hence any negligence from either side is noted and has effect on future contracts. Therefore the businesses should remain cautious that the processes go as smoothly as possible so that the association remains trusted and profitable to both sides.

3. End a Collaboration Session with a Summary of Understanding
In addition to the idea that the famous saying of “first impression is the last impression” develops, it’s also true that the last impression is just as important. The culmination of a collaboration session should be on the note that is accepted by both sides and which leads towards building of mutual trust. A summary of understanding provides such a mode of obtaining mutual acceptance which results in a healthier and much more productive relationship in future.

3 Tips for Virtual B2B Collaboration

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August 27, 2015

Competitors Collaborating and Winning

By mayorbascom

Business Collaboration Can Be a Winning Formula

In the business world, presence of competitors is certain. You can choose to make them your rivals. In an aggressive competition, one of you would have to forfeit eventually and lose everything to the market. Or, you can collaborate! And enter a situation where everybody wins and pockets some profit for themselves. In a business review by Harvard, it was discovered that since 1980s many American companies have been collaborating with companies across the world. These collaborations would have discontinued if it had not been for the immense advantages. American companies owe it to business collaboration with companies across the world to access methods for production efficiency and quality control. Simultaneously other companies have been advantaged from American businesses. Did you know that Canon supplies photocopiers to Kodak? And Siemens and Philips manufacture semi conductors together?

In a tough market where large companies such as these have to collaborate for the needs of the markets, it is harder for startups or even medium sized businesses to initiate big projects alone. ICL, the British computer company, would never have been able to develop its main frames without the help of Fujitsu. Companies have to and need to collaborate for producing new products and accessing markets. Very few companies can function and progress alone in a market.

Today joint ventures, outsourcing agreements, product licensing, cooperative research, etc are on a rise in the business world. However benefits of collaboration have not been fully realized yet. There is still a sense of insecurity and a lack of medium where businesses can interact and communicate.

Here enters the CEO and founder of WinWinUSA.com, Jay M. Bernstein who believes that a new era is upon us. “Businesses, non-profits and government agencies have not had one platform, one mechanism to easily connect, communicate and collaborate. Even though there has been interest in growing collaborative efforts, it’s simply been too complex and prohibitive to realize the benefits. With WinWinUSA.com, it all changes. We took the social media ‘engine’ and redesigned it for organizations to use and benefit from it in a B2B environment.”

WinWinUSA.com is a platform open to all businesses. Whether you are a newbie or your company just celebrated its 50th anniversary, you can collaborate with businesses of all sizes and functions at WinWinUSA.com for mutual benefit. It is ideally designed for businesses to exchange resources and skills; attain what your business is trying to achieve in exchange of what your business specializes in. Thus it is literally a Win-Win situation for all businesses. WinWinUSA.com opens new markets and allows you to access experts at other businesses to innovate products and services. Not just that but collaboration at WinWinUSA.com would be very efficient at cost reduction and resource allocation for WinWinUSA.com hosts several businesses. This gives one the added advantage of having to chose from several companies, each offering a better prospect.

Make the Unique Selling Proposition (USP) of your competitor your own. WinWinUSA.com offers a B2B environment, where nobody looses anything. WinWinUSA.com is about learning from and with your competitor in order to actualize potential profits.

Competitors Collaborating and Winning

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January 12, 2015

Business Forecast: 2015 is the Year of Social B2B Collaboration

By mayorbascom

Will 2015 be the Year of Business Social Collaboration

Increasingly a need was felt in the business world of a central collaboration platform where businesses of all kinds could come together and benefit from an efficient social networking system. An efficient networking system could provide opportunities to firms to function in collaboration to survive the cut-throat competition in the market. Organizations can come together and trade their best in return of best services from the other. With monopolies and brands heavily controlling the resources and mergers eliminating competition in the market, market is increasing becoming hostile for the survival of new and individual businesses. The only way for new businesses to match up to the superior resources and technology of the leading firms is by pooling in their resources to establish their own brand name in the market.

WinWinUSA.com identified this need and was founded to provide a platform to businesses, non-profit organization and government communities to come together virtually and make offers to and sign deals with other companies to mutually benefit all stakeholders.

Jay M. Bernstein, founder of WinWinUSA.com, commenting for the Emerald, TC article, “2015: The Year of Social Business Collaboration” said, “We recognized one of the key factors holding back the business community from realizing its full potential was a lack of a central, social collaboration tool and community. This is why WinWinUSA.com was founded and why.”

Business collaboration is hence an ideal solution for businesses unable to face the pressure of the market alone. After signing up one can view online profiles of companies waiting to court the needs of other company for mutual interest. Since all companies join the platform to seek collaboration, one can easily find eager partners who are under similar pressures to cut costs and increase revenue.

More and more people are benefiting from a paradigm shift to collaborative approaches. With WinWinUSA.com, one can collaborate online with any sort of organization on the basis of pure profit. Without having to go down to anyone’s office, online deals can be signed, services can be sold, payments can be made. Without the problems of merger, such as reorganization of staff, renting new building, reassigning tasks, WinWinUSA.com allows to enjoy benefits of mergers. Businesses engaged in B2B have immense capabilities of expanding without having to bear any major costs. On a B2B website, you do not need to go looking for new customers, the new customers will come looking for you.
With the onset of 2015, Bernstein’s Business forecast is proving to be right as increasingly we are now seeing a general acceptance of the immense value of a site like ours as more and more organizations in the business, non-profit and government communities are joining our website.

If you are an old firm that wants to expand their business or whether you are a new firm searching for a market to give you a break through, WinWinUSA.com is the website to login. If you haven’t already joined WinWinUSA.com then you are missing out on immense opportunities of profit making and expansion. Sign up now to join the business world in its network of the future.

2015 is the Year of Social B2B Collaboration

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