Tag Archives: business listing

September 16, 2015

Listing a Business Online for SEO

By mayorbascom

Online Business Listings is a Minimum Requirement for Small Businesses Today

Business Profile on WinWinUSALike Google business, there are many other online web directories which provide listing and categorizing services for businesses, mainly for the purpose of convenience of the customers. For an entrepreneur, this is a whole new horizon for discovery by potential clients and building professional business relationships.

As the internet accessibility is rising with on the go web devices, using online avenues for business marketing and product advertising have become much more effective than other media platforms. The online marketing activities provide both customers and suppliers a reliable source of detailed research by providing statistics and direct information for them.

In the later 90s fast tracking a website’s growth by listing it on as many engines as possible became a very famous strategy create relevance for search sites. As a result, local business directories began popping up by a huge number. The directories are now even categorized in relevance to regions and industries. Therefore it is imperative that you register yourself on a directory that is relevant to your trade and your locality.

As the online directories are mainly for the accessibility of the customers, when they use it for looking up products or services they want, they actually have an idea of what they are going to purchase and are merely looking for the most convenient, reliable and relevant to their needs service provider they can get. Also, the huge amount of reviews available on internet for a specific product influences their purchase decisions, which again pronounces the importance of listing on relevant directories.

Other than that, the presence of your business in online directories increases the exposure in local markets and around the country. The more visible you are, more people will be able to find you. And that is not just limited to customers but it also fits for other businesses that are looking for appropriate partners.

Specifically for startups and small businesses, this gives a huge edge against their non-listed competitors. As your visibility increases, you will be able to generate more revenue and acquire more clienteles. You can beat the competition easily by using a cost effective and more dispersed method to reach towards new customers.

Once you are listed on enough places, the next most important thing to do is to continually upgrade your description with time. As you gain new experience and your business engages in new trades and gets new associations, your customers shall become more interested in you and your reliability will also increase. Therefore you should include business listing maintenance in your work schedule to ensure that you are showcasing your feats to potential clients.

Besides the direct effect on revenue growth, the social factor of local SEO is becoming more and more relevant with the passage of time. The customers are preferring businesses that participate in social spaces and interact with public. Many platforms also give businesses the opportunity to interact with reviewers and respond to their positive or negative reviews, and the importance of a happy reviewer is quite self-explanatory for any business.

As the world evolves and becomes more and more reliant on technology, SEO experts will be searching for newer shortcuts for business promotion. The best thing you can do in this situation is to make convince the top search engines that you are a relevant site and you can do so by getting more on significant directories instead of wasting precious resources on countless worthless ones.

Image Source: Blog.WinWinUSA.com – Used with permission.

3 Comments   |  tags: , , , | posted in SEO

September 3, 2015

Understanding SEO Basics

By mayorbascom

SEO is a Business’s Friend

September 2, 2015 – Dallas, TX

Understanding SEO BasicsWhat happens when a new business starts up? Are the people going to know its name? Are they going to associate it with some positive image which will compel them to engage in business with them? No. It is all so novel that very few people will be able to find it by its name and even those who can, will not do so because they will have a much better alternative that’s already established name they can relate with a something positive.

So what can businesses do in such situations? They can launch extensive marketing campaigns before even launching their business so that they can get people acquainted with their trade. But most new small businesses don’t have that luxury. For them, there is a very effective and cost friendly method of SEO based marketing.

Online marketing is always more effective as it can reach huge audiences spread over a huge distance. Social media platforms have created tremendous business for companies that have the acumen to handle the virtual medium efficiently. SEO based marketing is one step ahead of social media marketing in its reach and its greater probability of approach.

To put the concept of SEO in simple words, there are two broad approaches to it:

  1. To have your site ranked high in search engine listings, and
  2. To compel a user to click on your link in the search results.

Both of these have different methodologies related to them and both have difference values. But their effect is much more enhanced if they are focused upon as relative to each other. The first step is always to make sure that the major search engines have a link to your website and have it on their first page.

The next step is more meticulous in nature. Now that you are on the search engine, how will you make sure that its user will click on the link to your website? You do that by giving him what he wants, that means advice that links him to your business.

So to start this whole process, you do not need to worry. The online B2B platform of WinWinUSA offers its members this service too. Any organization who created a free profile on its business social networking community enjoy a free SEO boost because WinWin created search engine enhanced and accessible pages based on member profiles that are enhanced for search engine optimization.

So basically you do not need to worry about getting SEO optimized and getting a marketing boost anymore. All you need to do now is to register yourself on WinWin and let the site does the rest for you. It all also comes with the benefits of being on a B2B platform as WinWin offers its users, services like verification, showcase etc, which can help them in growth of their business. You will be interacting with one of the biggest corporate markets in the world and getting all those great services for free too.

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September 1, 2015

The Case for B2B Networking

By mayorbascom

B2B Networking is Here to Stay

September 1, 2015 – Chicago, IL

The records of business dealings go back to the very ancient of civilizations. There has always been the need to evolve channels of communication to increase the pace of business activity. Flashing forward to modern times, mankind’s World Wide Web brought the world together as a global village. The advent of modern communication methods completely revolutionized the business processes. This age became known as the communication age. It became the basic necessity of businesses to have an efficient communication network between its employees and a vast information dissemination network to reach vast multitudes of market.

The Case for B2B NetworkingIn the last decade, social media has become the main focus of campaigns of brands and services that have realized its potential in becoming the new major source of information and discussion. Hence it is the face of contemporary networking and outreach. The campaigns ran through social media platforms see a much bigger and much more interested response from customers. It substantiates the place that social media holds in shaping up a good perception in the minds of people. The ease of communication from social media and it’s on the go nature has made it a preferred choice in communication channels.

After the world saw how effective virtual platforms can be, they begin to realize the potential to have a purely business to business social network which can cater to the specific needs of businesses without getting them worried about improper dissemination of information among their customers.

Although there is an abundance of social media communities centered on individuals, there is an under-served market in the social media space that focuses on businesses being the contact points for collaboration. And the need for such a market is dire because the need for networking is becoming more and more important for businesses. The interconnected nature of the world markets gives a major advantage to those who can have their presence where it is needed and, more importantly, when it is needed.

Among a few emerging B2B virtual platforms, comes WinWinUSA which endeavors perform exactly these functions for businesses. It also identifies the issues which will arise with having a huge community in front of you and confines itself to some limitations. It hosts a community exclusively for businesses and non-profits who are based in the US. This limitation allows businesses to look for possible alliances and associations near to their target markets, on the other hand ensuring that they get the benefit of material resources as well.

WinWinUSA provides the businesses with opportunity to effectively deal with the problems of business to business deals. Being a social media platform, it makes possible all the positive aspects that come along with the social media. The companies are not only able to portray their functionality but they are also able to discuss with the prospective partner and answer any concerns that they might have.

B2B networking is the new era of corporate markets. The approaches to it are totally novel and the need for it is becoming more and more critical with each passing year. Businesses now need to have themselves appeared whenever they are needed, not just for customers but for corporate alliances as well and WinWinUSA, with its professional services, proves to be just the right choice for them.

5 Comments   |  tags: , , , , , , | posted in Networking

August 31, 2015

Startup Business–A Challenging Endeavor

By mayorbascom

Business Networking – A Necessity

August 31, 2015 – New York, NY

When an entrepreneur decides to set up his business, he is faced by a whole lot of questions which he has no experience of answering. Everything is new at this point. You begin to create a completely different perspective of the world around you. There are of course a lot of risks involved so you are afraid of doing anything wrong as you are uncertain about your future.

This obliges companies to form a network, the first thing they do. In forming a network you establish important momentum and further help you in forming healthy relationships with your preferred choice of alliances that will mutually benefit you and your partner. Constant communication with the target industry and having a powerful presence in its entrepreneurial ecosystem helps it gain a productive

The answer to all these problems comes in networking. Let’s say there is a person who has to start something novel and he does not possess all the skills and the resources required. What will he do? For services, he will enlist help of anyone else to do his work for him and in return he will pay him a small fee or do something in return, similarly for resources; he will find sponsors who can finance his project.

Organizations work in exactly the same way. When a business starts, it does not have the relevant expertise or material resources required to perform all its functions efficiently, therefore it becomes vital for its survival to seek help from the best sources around. And by best sources, we mean the most cost friendly one.

This obliges companies to form a network, the first thing they do. In forming a network you establish important alliances that will mutually benefit you and your partner. Constant communication with the target industry and having powerful presence in its entrepreneurial ecosystem helps it gain a productive momentum and further help you in forming healthy relationships with your preferred choice of allies.

WinWinUSA. realizes that with all the challenges a startup faces, it can use all the help available. Engaging with a business community is an important step. WinWinUSA understands how businesses, especially startups, can benefit by working collaboratively together, which is a fundamental reason why they created their business social network.

Through a B2B platform, the startup businesses are able to follow progress of previous likewise businesses and learn how they have managed to have continuous growth. They can directly take help from expertise of various players of this sector provided that they also have to offer something back in return.

Being in front of all the corporate world, it can showcase its development and interest prospective corporate clients and if they are showing tremendous potential then some big names can also approach them, and with big names comes a plethora of quality benefits along with a marketing boom when the business has associated itself with a well reputed name of the corporate world.

Bottom line is that starting up a business is a very tough job. For a man alone, it is nearly an impossible job especially if you are planning to have a broad clientele. You need expertise, you need resources, you need services, but the good thing is that among the large number of presences on a B2B platform, you are bound to find companies that have exactly what you need and whom you can easily barter for services. So this almost impossible job becomes easier, you just need to have a good acumen and a knack for healthy communication.

You may read about WinWinUSA’s CEO’s perspective in his article on their blog.

Startup Business – A Challenging Endeavor

Image courtesy of WinWinUSA

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