Savings and Growth Through Cooperative Marketing
To begin with, we have to establish that the conventional notion of marketing as “promotion of a pre-designed product” is flawed. In the contemporary business organizations, the conceptualization of a product starts off with marketing. It is called customer based marketing which, instead of making the manufactured product acceptable to an audience, studies what that audience wants and designs the product according to their needs. Thus marketing becomes the trigger factor that initiates a business process.
In such scenario, it is vital for firms to have the best understanding of their customers. For this purpose, we see firms of huge magnitude collaborating with small local companies to perform in a competitive market with the best knowledge of their consumers. This phenomenon gave rise to cooperative marketing. This mutually beneficial relationship between companies allows them to exchange their best knowledge of the customers and gain vital insight into the behavior patterns of new markets. The collaboration saves much time and costs that would otherwise be implemented on doing the research and development.
Then came another era of business collaboration, where organizations began to construct such deals of joint benefits which extraordinarily transformed the whole concept of cooperative marketing. The Businesses joined their complete marketing campaigns with others and gave joint names to their products. This gave birth to a new type business market which roots in alliances and collaborations.
The introduction of online business platforms extended the scope of these novel markets and gave them a global reach. Currently, Businesses and non-profits on WinWinUSA facilitate opportunities to stretch the boundaries of conventional co-op marketing; each new idea opens the possibility of additional new ideas. The whole world market is right in front of your eyes. The information that one wants to share with other businesses, it can be shared in a much efficient manner. The firms can give and attend to collaboration calls from all around the globe and have a huge extent of choice to select the best candidate firm for their mutual best advantage. The advantage WinWinUSA got over other platforms is that it is purely business to business. Therefore, the difficulty of sharing the corporate information with the clients is very much limited and the business would be freed of one more hassle.
The convenience in this new model of collaborative marketing allows the businesses to think in broader horizons and in terms of a global scenario. The orthodox limitations of collaborative marketing are met with ease as newer and better alternatives to a previously difficult process are explicitly open to the businesses. The cooperation then reveals newer and bigger benefits for the firms and let them seek better ways to expand and they develop with an increased speed.
The dramatic reduction in costs through online methods of interaction leaves the company to invest in more functions and thus increases the resourcefulness of the firm. The joint marketing allows the interaction of a business with a whole new clientele with a name that is trusted by the population. Therefore the company becomes one with the locality and the feelings of trust and confidence are easily developed which booms the development of the business in the new area.
